“I don't have time.”
The post you meant to write after the conference is still a note on your phone. It's been six weeks.
The fix: one 30-minute interview a month. That's the whole ask.Done-for-you LinkedIn authority for B2B exec teams
Your company's best story is hiding in your leaders' heads.
I get B2B leadership teams known on LinkedIn: their real thinking, in their own voice, tied to what your business is actually doing. Your executives give me one interview a month. My team handles the rest.
30 minutes. 2 LinkedIn posts in your voice. Yours to keep, zero strings.
Input 01What your business is doing
Input 02What your leaders believe
400K+ organic impressions ● 35% increase in company followers ● 73% more organic reach from one exec ● 4.5× impressions in four posts ● 2 weeks to a podcast invite ●
Your buyers are deciding who to trust. Your leaders aren't in the room.
01Your company is launching things, sponsoring events and winning deals, and the market barely knows.
02Leadership said “we should all be posting more.” Three months later, nobody is.
03Your marketing team makes great content. It just never makes it into your executives' voices.
04You tried a ghostwriter. The posts sounded like anyone.
05Your CEO has decades of credibility, and the LinkedIn profile doesn't show it.
06You want earned media, podcast and speaking invitations to come to you.
It's not that your leaders have nothing to say.
As one CEO told us, executives stay off LinkedIn for three reasons. You've probably heard all three in the last quarter. Maybe in your own voice.
“I'm not a writer.”
You can hold a room for an hour. But give you a blank post and it comes out stiff, or it never comes out at all.
The fix: you talk. I catch the exact words and shape them into posts.“What would I even say?”
You have opinions you share in the car, in the hallway, over dinner with customers. They just never make it online.
The fix: I ask the questions. The answers are already in your head.None of those mean your story isn't worth telling.
Your logo isn't the megaphone. Your people are.
12× the reach when a B2B CEO posted the same announcement: 13,835 impressions on the executive's profile vs. 1,097 on the company page.
People trust people. A company page posting an update reads like a bulletin board. A leader telling you what they think reads like a conversation.
Two inputs, one story. Most vendors only see part of it.
GhostwriterAI on its ownJunior marketerGRIT
Knows what your business is doing—Only if you feed it●●
Knows your leaders' real thinking●——●
Knows your marketing plan—Only if you feed it●●
Knows your business goals—Only if you feed itPartly●
Knows your ideal audience—Only if you feed itPartly●
What you getSounds like your leader, not a marketerAccurate posts with no life in themKnows the plan, but can't get your execs to open upThe whole story, from the whole team
Most vendors get handed the press release. I'd rather be in the room three months before there is one.
Before
Frustrated
“I need to not open our LinkedIn and feel frustrated every time I see it.”
Megan Alba
Marketing Director, Martus Solutions
Six months in
Everywhere
“You guys are everywhere.”
73% of the client's Q3 organic reach came from an executive's profile
2.7× The CEO's Q3 reach vs. the company page
538 net new followers to the company page
The Story Engine
Fifteen years of writing for executives, turned into a system. Strategy first, then a monthly rhythm. It's the step most people skip, and it's what separates this from ghostwriting.
Up front · Strategy
- Position first.We lock in what each leader, and the company, should be known for.
- Define the POV.We shape each leader's signature beliefs and takes, so their content is unmistakably theirs.
- Audit and optimize the profile.Headline, About, banner, Featured — polished to match the positioning before anyone's invited to look.
- Connect with your ideal audience.We define who each leader should be reaching — ideal customers, partners, candidates and followers — and start building that network on purpose.
Every month · The engine
- Plug into the business.Thirty minutes with your marketing lead on what's coming. Posts land ahead of your calendar.
- Capture the thinking.A live interview with each leader. I ask the questions. They talk. I catch the exact words.
- Build the engine.About 8 posts a month per leader, in their voice, scheduled. You approve everything.
- Measure and sharpen.I track what's landing and who it's reaching. Quarterly report included.
Your execs show up. I do the rest.
Your executives give me one interview a month. Your marketing lead gives me thirty minutes. That's it.
Step 06, on the record
You talk. I catch the exact words.
Every post starts with something a leader actually said, live, in their own words. Then it gets tied to what the business is doing that month. You approve every one before it goes out.
Interview · Channel Chief, B2B Software
MEL Going into Q4, what's the drumbeat? What's driving your conversations right now?
EXEC Budgeting is the most strategic thing that most organizations do. Yet they don't have technology to support it, and they don't have structure to support it. They do it every year, but they don't do it enough that there's muscle memory assigned to it.
Your CEO · Scheduled · Tue 8:10 AM
Budgeting is the most strategic thing a company does.
It's also the thing they practice least. Once a year. No real structure. No muscle memory.
Most organizations would never run a sales team that way. So why run the budget that way?
Their executives are known in their markets. That's not an accident.
One B2B CEO post averaged about 2,960 impressions in Q3 — roughly what 10 company posts reached.
impressions from an expert's first four posts vs. her prior nine months
engagements per post vs. competitors
400,000+ organic impressions. 9 B2B executives. Zero ad spend.
* Not pictured: fifteen years of executives whose logos belong to someone else. Organic reach only; paid activity excluded.
In their words
The work, in their own words.
Taylor MacdonaldCEO, Martus Solutions
“What we want as a 46-person firm is to punch above our weight. … I get lots of compliments on it. People say, 'I didn't know you wrote so well.'”
Susan DeLawyerDevelopment Partner, Alpine Anchor
“Mel extracted my passion and applied it to my audience. Through an interview style conversation we discussed my perspective and inspirations which led to some incredible posts that were entirely my voice. It has been an deeply empowering experience.”
Tyler MinettoB2B C-Suite Leader
“Mel understood me and my style and adapted perfectly. It’s been unreal to see how good she is. Actually freaked me out how good she was when I first saw some of her work for me. Legit would recommend to anyone!”
Built for growth-mode B2B.
$10–20M B2B companies2–4 leaders who know their craftReal moments on the calendarDone right, not DIY'd
Need leads next month? This isn't it. It builds awareness and trust over 6–18 months, and I'll tell you honestly if pipeline is what you actually need.
What you get
Per leaderPositioning, POV and content pillars
A live monthly interview
About 8 posts a month in their voice
Scheduling and publishing, handled
One connected story, tied to your calendar
A quarterly report
Async access on Slack
from $5,500 /mo
for two leaders · 3-month minimum, then month-to-monthMost complete setups $7,500–8,000/mo
Each additional leader $1,500/mo
Company page add-on $2,500/mo
Less than a senior hire. One deal from a buyer who already trusted your leaders, and it's paid for.Optional add-on · +$2,500/mo
Your company page, on the same story.
I run the company page too, so it echoes your leaders instead of running on its own track. Still planned with your marketing team, just off their plate.
Rec · Exec Story Session
Mel
What has you most excited at the company right now?
The free Exec Story Session
Try it before you buy it.
One 30-minute conversation. Two LinkedIn posts in your voice. Yours to keep, zero strings.
- Book 30 minutes. Nothing to prepare.
- We talk. I follow the thread that makes you lean in.
- 2 posts within a week. Post them, tweak them, or keep them.
I run 3 sessions a week so every one gets my full attention. No pitch on the call.
Off the record.
Isn't this just ghostwriting?
A ghostwriter takes dictation for one person. I start with strategy, pull the story out live, tie it to what your company is doing, and do it across your whole leadership team. You're hiring a marketing operator with a system, not a writer.
Will it actually sound like us?
That's the whole method. Every post starts with your own words from a live interview, and you approve every one before it goes out. As one B2B CEO put it: “People say, 'I didn't know you wrote so well.'”
Can't we just do this with AI?
For one person, AI can help you write faster. It won't get your quieter executives posting, it isn't sitting in your roadmap meeting, and it can't tell you what's working. That part is the job.
My executives don't have time.
They need one interview a month, and everything else is handled. As one CEO put it: “You find time for stuff like that. It's high priority.”
Does it have to be executives?
No. Some of the strongest voices are the people your industry already trusts: your head of implementation, your top solutions engineer, a longtime partner.
How do we know it's working?
You get a quarterly report on audience growth, reach, engagement and who you're reaching, including how your leaders compare with your company page.
Will this generate leads?
Not directly, and I'll be honest about that. This builds awareness and trust over 6–18 months. It's how your leaders become familiar names before a buyer ever takes a meeting.
Can't our marketing team do this?
If they could, they would have. Usually the team is either too junior to get a story out of the CFO or too busy to finish it. I do both, and I make your team look good, not redundant.
Do you run our company page too?
If you want, for $2,500/mo. The page runs on the same story and calendar, so it echoes your leaders. I plan it with your marketing team, then take it off their plate.
Hi, I'm Mel.
Fifteen years ago, in my first marketing role, I was already writing executive communications. The method hasn't changed: sit down with a leader, extract their point of view, and help them say it to the people who need to hear it.
I've built and led marketing teams and sat on leadership teams. When I launched GRIT, I kept finding the same thing: the strongest message wasn't missing. It was hiding in a leader's head.
15 years ago
First role, already writing exec comms4 companies
Built and led marketing teams, sat on leadership teams2025 · GRIT
15 clients across 7 industriesToday
Helping B2B leadership teams build authority on LinkedInPast year
161K+ organic impressions on my own LinkedIn profile
The job was never to invent a story. It was to connect the one that was already there.
No grit, no growth. — Mel
What's the message your leadership team is sitting on?
You already have it: a story, a strong opinion, a moment worth talking about. Give me 30 minutes and I'll show you what it sounds like in your own voice.
Not ready? Send me the one thing you wish your market knew, and I'll tell you honestly whether there's a story there.